Are you ready to experience the untouched beauty of the Pacific? If you’re visiting Samoa for the first time and wondering what to include in your itinerary, you’ve come to the right place. Prepare for a journey of breathtaking landscapes, welcoming smiles, and unforgettable experiences that will leave you yearning for more.
Samoa may not be as heavily marketed as its neighbors, Fiji or the Cook Islands, making finding trusted recommendations a challenge. But don’t worry—we’ve got you covered! As proud Samoan descendants living in Auckland, New Zealand, we visit Samoa annually for destination weddings and bring local knowledge to help you plan the perfect trip.
We’re family-oriented food lovers, drawn to authentic travel experiences and captivated by Mother Nature’s beauty. If you’re a like-minded traveler, this guide is for you! Here’s a carefully curated list of our top 27 recommendations for your Samoa adventure, drawn from years of firsthand experience.
Before diving into all the must-see places, here are a few golden nuggets to help your trip run smoothly:
Currency
Before you leave the airport, get cash out and exchange it for Samoan Tala. The best exchange rates are found at the Faleolo International Airport, where you can either exchange inside arrivals (the busier option) or after customs, in the departure area, where lines are shorter. Need an ATM? There’s one just outside departures.
Pro tip: Carry small notes (like $5 and $10 Tala) for local attractions, small entry fees, and markets. Credit cards are not widely accepted outside major hotels and resorts, and many places won’t have change for large notes.
Lost Luggage
If your luggage goes missing, report it in the arrivals area before leaving the airport. Make sure to get a copy of the tracking job number for easier follow-up. Flights arrive and depart daily, so retrieving your items is usually swift.
Pro tip: Always pack essentials (like swimwear and a change of clothes) in your carry-on. This way, you can still enjoy your holiday if your checked luggage is delayed.
Getting to Apia
If you haven’t pre-arranged a rental car or shuttle with a resort, taxi rides from Faleolo International Airport to Apia will cost between $60-100 Tala. Agree to the charge before you leave the airport, and it'll take about an hour to your destination.
Pro tip: Test out your Samoan language skills with this phrase “Mālō le fa’auli” (Great job driving/Great job bringing us to our destination) when you’re the passenger of a vehicle, to which the driver will respond with “Mālō le tapua’i” (Thank you for the support) and a smile. It’s a great way to embrace the Samoan culture!
Cultural Etiquette
Dress modestly, especially outside resorts. Samoa is a deeply Christian nation, so cover up when visiting villages or churches. Sundays are sacred—most businesses close, and you'll hear beautiful singing from church services.
Pro tip: Bring a sarong or lava-lava for a versatile and respectful clothing option. It's perfect for beach days and casual village visits. Don’t have one? You can find one easily at or near the market for between $10-35 Tala.
Upolu, home to Samoa’s capital Apia, is where most visitors spend their time. From bustling markets to serene beaches, here’s a selection of must-visit spots.
A sensory overload of fresh fruits, vegetables, tropical flowers, and local delicacies. Looking for souvenirs? Support local artisans by purchasing beautiful hand-crafted items. Sample traditional Samoan treats like palusami, also known as, ‘luau’.
Pro tip: Visit early in the morning to see the market at its liveliest and enjoy fresher produce.
Apia Fish Market
Seafood lovers, rejoice! Come early to see fishermen delivering fresh catches of fish, octopus, and lobster straight from the Pacific.
Pro tip: Ask locals for tips on how to cook masimasi (mahi-mahi), a delicious, locally caught fish.
Mulivai Cathedral of Immaculate Conception
This stunning church, with its intricate carvings and vibrant stained-glass windows, is one of Apia’s landmarks. It’s peaceful and awe-inspiring—perfect for a reflective moment.
Pro tip: Visit the cathedral in the late afternoon when the sun streams through the stained-glass windows, casting vibrant colors across the interior. It’s a perfect time for photos and quiet reflection. Don’t forget to look up at the intricately painted ceiling, which beautifully depicts Samoan culture and Catholic symbolism—truly a hidden gem within this architectural masterpiece. If you're lucky, you might catch the choir rehearsing, filling the space with heavenly harmonies.
Janet’s Samoa
For beautiful, locally made handicrafts and gifts, Janet’s is the place to shop. A class above the rest, from hand-woven items and flamboyant summer dresses to stunning jewellery, you’ll find something special to take home.
Pro tip: Find their flagship store in the Lotemau Mall, Apia, or spend the rest of your Samoan Tala at the airport before you depart back home.
Le Manumea Hotel Fia Fia Night
Regarded as the best fia fia night in Samoa! Held every Thursday night, this cultural experience is not to be missed! You’ll enjoy traditional Samoan dancing, fire performances 'siva afi', Samoan humour and a feast fit for a king! Delish.
Pro tip: Fia fia nights tend to sell out, so book your tickets in advance. It’s family-friendly, and children will love the fire performances! Book here to experience Le Manumea Hotel's Fia Fia Night.
The island’s most luxurious resort. Don’t miss Manager’s Night every Monday, and if if you’re in the mood for a fun night, there’s karaoke shortly after! Go on, we dare you!
Upolu is brimming with hidden gems. Explore these unforgettable locations:
One of the island’s most picturesque beaches, perfect for a day of swimming or lounging. Enjoy a cocktail at the Rock Bar as the sun sets over the Pacific. Their sashimi is out of this world!
Giant Clam Sanctuary
Just a short drive from Return to Paradise, you can snorkel among these colorful and massive clams. We were lucky enough to spot turtles here last time!
Pro tip: Visit at high tide for the best visibility. Snorkeling gear is available for hire.
Lalomanu Beach & Taufua Beach Fales
World-famous for its white sands and turquoise waters, Lalomanu Beach offers both tranquility and adventure. Experience a night in a traditional fale, where you’ll fall asleep to the sound of waves crashing and wake up to the most magnificent view!
To Sua Ocean Trench
A natural marvel! This 30-metre deep swimming hole is an Instagram dream. Climb down the ladder for a refreshing swim surrounded by lush tropical gardens.
Pro tip: Arrive early to avoid the midday crowds, pack a picnic (don't forget to take your rubbish with you) and bring a waterproof camera—it's as beautiful below the surface as it is above!
Papase’ea Sliding Rocks
Slide down smooth, water-worn rocks into natural pools. Fun for all ages, but fair warning: the stairs leading back up might test your fitness!
Sauniatu Waterfall
A hidden gem that offers a tranquil retreat surrounded by lush greenery and stunning views.
Piula Cave Pools
Crystal-clear freshwater pools nestled within a cave, perfect for a refreshing swim.
Looking for a relaxing stay? Here are our top picks:
A family favorite, offering beachfront views, swim-up pool bar, watersports, and easy access to nearby attractions like To Sua Ocean Trench, Lalomanu Beach, Vava'u Beach & Sopo'aga Waterfall.
Pro tip: Request a beachfront villa for incredible sunrise views. The kids will love the pool and water-based activities!
Whether you’re craving local dishes or international cuisine, Apia offers a great selection of restaurants:
Kokobanana Bar & Grill
A favorite among locals and tourists alike. Enjoy a cold drink and delicious food like their mouth-watering steak and lobster! Book in advance.
Paddles Restaurant
For the best Italian and Samoan fusion food, Paddles is the place to go. Book in advance.
SMDA BBQ
In Moataa, near Taumeasina Island Resort, this casual spot serves mouthwatering BBQ meals—great for a quick bite or takeaway! Look out for the yellow brick building, you’ll see people lining up for their BBQ fix!
Nourish Cafe
Perfect for breakfast or a healthy lunch, offering fresh smoothies, salads, and more with a Samoan twist.
Scalini’s
A fine-dining experience with local ingredients. Check out their deli ‘The Pickled Lam’ next door for something delicious to take away!
Tauese Seaview Hotel
This Chinese restaurant offers delicious food at good value. It’s low-key family dining but tasty! Try out their mouthwatering Ginger Crab dish.
All Things Sweet
For dessert lovers! Indulge in delectable cakes, pastries, and Samoan-inspired treats. Yummy!
If you have time to explore beyond Upolu, take the ferry to Savai’i, Samoa’s largest and more laid-back island. Known for its untouched beauty and slower pace, Savai’i is the perfect destination for those looking to disconnect and experience authentic Samoan life.
To get to Savai’i, you can either book a car in advance with the Samoa Shipping Cooperation or purchase tickets as a passenger at the Mulifanua Wharf (to Salelologa Wharf) near Faleolo International Airport. Once on the island, you’ll discover some of Samoa’s most tranquil and picturesque spots.
A hidden gem on Savai’i, Le Lagoto Resort offers a peaceful escape with a beautiful view of a pristine lagoon. It's perfect for couples, solo travelers, or anyone seeking some quiet time in paradise. Their beachside bungalows come with a sunset view you won’t forget—perfect for unwinding after a day of adventure.
Another tranquil spot, Amoa Resort Savai'i, combines the charm of island life with modern comfort. With family-friendly amenities, spacious rooms, and a pool that practically invites you to stay all day, this resort is a hit with families and honeymooners alike. Be sure to stroll over to the jetty across the road for a glimpse of the crystal-clear turquoise waters. It’s impossible not to hum the lyrics fromSummer by The Carters—“when the water’s so blue (so blue).” This spot is also ideal for a dreamy beachside wedding!
Swimming with Turtles
Just a short drive from Amoa Resort, you’ll find an unforgettable wildlife experience—swimming with sea turtles in their natural habitat. Turtles are considered sacred in Samoan culture, so being able to swim alongside them in the wild adds an extra layer of meaning to this magical encounter.
Afu Aau Waterfall
Afu Aau is a multi-tiered waterfall that cascades into a large, clear pool, surrounded by lush rainforest. After exploring Savai’i’s scenic spots, there’s no better way to cool off than by taking a refreshing dip here. It’s easy to reach and offers a serene spot to relax in nature, perfect for families and adventurers alike.
Alofaaga Blowholes
One of the most dramatic natural attractions in Samoa, the Alofaaga Blowholes on Savai’i are a sight to behold. As waves crash into the lava tubes, they send seawater shooting high into the air, creating a spectacular display of nature’s power. Local guides will often place coconut husks into the blowholes, creating dramatic bursts that are both mesmerizing and fun to watch.
Saleaula Lava Fields
Step into history as you explore the haunting remains of Saleaula village, buried by lava during a volcanic eruption in the early 1900s. You’ll find a partially submerged church, gravesites, and lava-formed sculptures that tell a fascinating story of resilience and the natural power of Samoa’s volcanic landscape.
Samoa is an unspoiled paradise, rich in culture, natural beauty, and warm hospitality. Whether you’re swimming in crystal-clear waters, exploring hidden gems, or savoring local delicacies, Samoa will captivate your heart. So, pack your bags, embrace the journey, and let Samoa enchant you with its timeless magic.
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